Comments on: Offsite Events: Full Service or A La Carte? http://behlerblog.com/2012/07/30/offsite-events-full-service-or-a-la-carte/ Publishing from my side of the desk Sun, 19 May 2013 13:55:22 +0000 hourly 1 http://wordpress.com/ By: lynnpricewrites http://behlerblog.com/2012/07/30/offsite-events-full-service-or-a-la-carte/#comment-17879 Thu, 09 Aug 2012 22:00:47 +0000 http://behlerblog.com/?p=7013#comment-17879 Heh, their fabulous book isn’t out quite yet, though I wouldn’t toss that idea out…

]]> By: Jane Ann McLachlan http://behlerblog.com/2012/07/30/offsite-events-full-service-or-a-la-carte/#comment-17878 Thu, 09 Aug 2012 21:54:37 +0000 http://behlerblog.com/?p=7013#comment-17878 Thanks Lynn. Those are interesting examples of creative marketing. Gets me pondering. I trust Patricia and Brian O’Mara-Croft didn’t set up a table in ER? Although, come to think of it, there are awfully long waits there, books might sell…

]]> By: lynnpricewrites http://behlerblog.com/2012/07/30/offsite-events-full-service-or-a-la-carte/#comment-17867 Thu, 09 Aug 2012 03:47:01 +0000 http://behlerblog.com/?p=7013#comment-17867 Sure, Jane…anyplace that isn’t a bookstore. For example, one of our authors, Ann Meyers Drysdale (YOU LET SOME GIRL BEAT YOU?) is VP of the Phoenix Mercury women’s basketball team. She was touring with the team all over the country. Since we knew we’d have far more potential buyers at a basketball arena than a bookstore, we contacted bookstores in each city and asked them to handle the sales at the basketball arena. We sold MANY more books that way.

Another author, Kim Kircher (THE NEXT 15 MINUTES) did book signings in ski shops. We handled the particulars with the store owner, and Kim could talk directly to her fan base.

]]> By: Jane Ann McLachlan http://behlerblog.com/2012/07/30/offsite-events-full-service-or-a-la-carte/#comment-17866 Thu, 09 Aug 2012 03:01:42 +0000 http://behlerblog.com/?p=7013#comment-17866 Hi Lynn, Engaging article. Can you give some examples of what you mean by specialty venues & offsite events?

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