This is the last installment of my Reasons to Self-Publish series.This series is based on a comment left on our blog that laid out all the reasons to self-publish, with which I heartily disagreed. There are good reasons to consider self-publishing one’s book, but the points brought up in this series aren’t a part of that discussion, and I want to explain why.
Self-publishing offers me control of all my content, cover, rights, and better royalties. In addition, I can offer it sooner than the several years many books take to get into print.
This is true. But do you really want that responsibility? There are gazillions of poorly done self-pubbed books because the authors didn’t know what they were doing. If you’re going to compete against publishers who do this for a living, then you won’t get away with inferior cover art, writing, editing, or no promotion/marketing plan.
Any author who has visions of sales MUST first realize they are a business person, and that means that you want it right – not fast. You may get the book out to market sooner, but if it’s an inferior product, your better royalties aren’t going to amount to the price of a Big Mac.
And cover art? Yes, you do have control over this, but oh dearie me, this is slicey dicey stuff that shouldn’t be left in the fingers of the neophyte. I don’t care what anyone tries to tell you, but everyone – and I mean everyone – judges a book by its cover. Sure, liking or disliking a cover is subjective, but I think everyone agrees that poorly done clip art is like bug spray. Do yourself a favor and hire a good cover artist who can capture the essence of your book.
The days are mostly gone for the writer who wants to sit on a desert island, writing their tomes while sucking down pineapple drinks laced with rum. Writing is a business, which means that you have to be conversant in the entire process – from writing, to production, to distribution, to market and promotion, to sales. If you don’t know, then how will you know when someone is doing a good or crappy job?
Yes, a book can get out to market sooner if you self-publish, but the reason it takes time for a commercial press to put out a book is because of the time they spend on production and promotion. Review copies need to go out to reviewers and media four months before the book comes out. Catalogs need to be in sales people’s hands six months before a book comes out. This is done to make the movers and shakers aware of your book before it ever comes out. Building a ground swell takes time.
Getting it out fast doesn’t equal sales. Working smart equals sales.
The Cinderella Story
I’d be remiss if I failed to talk about the newest Big Deal self publisher, Hugh Howey and his his book Wool. The Wall Street Journal has a wonderful article covering this new millionaire self-publisher. I’m thrilled for him because he did it on his terms and hit the big time. When stories like this come out, I know this will cement the resolve of many, many writers out there to self-pub their works.
After all, where else can you put out a book and sit back to watch the $$ roll in? But like everything else in life, this is the exception, not the rule. It has to do with being the right story at the right time, in the right circumstances. And since it’s the exception, I recommend keeping your feet firmly planted on the ground, nose to the grindstone, and taking control of your destiny – which begins by understanding the industry, knowing how to write, knowing your competition, and treating your writing like a business. And never, never, never blame anyone else for your lack of success.
As I’ve said before, there are lots of reasons to self-publish, but it’s a decision based on reality, and the author does a huge amount of planning in order to capitalize on their hard work and research. If you’re in it to win it, then assume the position and go get ‘em.