More About Book Proposals

January 19, 2015

Sigh. One more time. If you’re gonna say you have a “book proposal,” it doesn’t mean a general overview of a page and three chapters.  That’s a query.

A book proposal hasta have all this stuff in it. And yesssss, we needs it because it’s our preciousssss…and our saleses teams hateses us when we don’t have them.

  • COVER SHEET (title and subtitle of book; genre, word count, author’s name, address, phone, fax, email)
  • CONCEPT STATEMENT (optional—briefly state the target audience, why they need this book, why your book is unique or timely, why you are an authority on the topic, and what your book offers that other books don’t).
  •  OVERVIEW (how you came to write the book—weave in attention-getting facts; this must be the most compelling part of your proposal!)
  •    PURPOSE OF THE BOOK (what will your book do? what need will it fill? how will it benefit readers?)
  •    THE MARKET/AUDIENCE (who will buy your book? why do they want or need it? give statistics)
  •    COMPETITIVE BOOKS (what else exists? where is it shelved? how is your book new and better? how does your book differ from all other books on this topic?)
  •    MARKETING OF THE BOOK (bookstores, book clubs, Internet, clubs, associations; if applicable—these are sales outside of a bookstore environment such as retail store chains, specialty stores, catalogs)
  •    PROMOTION & PUBLICITY (list newspapers, magazines, TV & radio stations that the publisher should contact)
  •    AUTHOR’S PROMOTIONAL CONTRIBUTION (list everything you’ll do to make the book successful; be sure to include all of your ideas for author appearances and events)
  •    COMPLETION OF THE BOOK (state that “x” months from date of contract you will deliver the manuscript—usually a 9-12 month period is allowed)
  •    SEQUELS (optional—list 1-3 other projects that interest you and that have a large audience)
  •    ABOUT THE AUTHOR (your background and experience; why you are the best person to write the book)
  •    THREE SAMPLE CHAPTERS ( I prefer your first three chapters because I want to see how you lead into your story)

Having a Case of Self Pub Remorse?

January 13, 2015

There’s no shame if you’re raising your hand. Publishing is fecking hard work, and I have twelve years experience and a team of hundreds backing me up. I can imagine how delicously hard it is to be a team of one trying to get a book into the marketplace. Whom do you turn to? How do you promote? Feh.

Over the years, I’ve talked to many authors who have self pub remorse, and their comments are almost universal: “I never expected it to be this hard.”

Yah. It is hard. That isn’t to say sales can’t happen, but it’s time consuming if you expect to sell any books. And while you’ve learned to boatload throughout the self pub process, there’s nothing wrong with deciding to see if publishers would be willing to take over your load. Heck, even Amanda Hocking threw in the towel and signed a four-book deal with St. Martins…so you’re in excellent company.

HOWEVER, chances are you aren’t Amanda Hocking,who knew how to promote ’til the cows came home, so  there are some important things you oughta know about how editors view these queries on self pubbed books.

The Eight Ton Elephant in the Room

The first thought that comes to my mind is WHY? What are the reasons the author decided to stop going it alone. Sure, I can speculate, and I do, because my first thoughts focus on what I can do for the author’s book that the author hasn’t done on their own. It’s important that authors know the specific reasons for chucking in the self pub towel because they’ll then be able to define their expectations of a mainstream publisher.

To say, “Oy, I’m tired!” doesn’t help your cause. Write down the specifics of what made selling your book difficult. The list could look something like this:

  •  Marketing/Promotion – I have no real idea how to do this, and I’ve poured countless hours into the effort with no discernible sales.
  • Distribution – Well, I did it through Amazon, so they’re taking care of “distribution,” but I can’t get my books into the stores.
  • Editing, cover design, page/book layout – I feel overwhelmed and broke.

In other words, you spent hundreds or thousands, and the damn thing didn’t sell. Okay, I grok that. But more importantly, I look at the outside reasons why it didn’t sell.

The Query Letter

An author sent me a query letter the other day about her self pubbed book. I looked at the content, which was meh. It’s something I’ve seen a thousand times already – which could be one of the reasons it isn’t currently selling. So, her first fatal mistake is that the story didn’t sound compelling. It could be the case of it being a truly dull story, or it could be the author didn’t know how to write a mouth-watery synopsis. Strike one.

The letter went on to tell me how well received her book was and the huge sales it enjoyed. Hmm. It doesn’t take a rocket scientist to smell a rat. If the book is selling so well, then why is she querying me?

Sales History

First thing I did is check Bookscan. Admittedly, Bookscan is far from reliable, because not every store reports their sales to them. Nor does it include Amazon sales. But it does give me a general indication of the sales. In this case, the Bookscan numbers were a grand total of 2 units sold.

Then I checked Amazon, where I noticed the title was ranked at 8 million and only had a couple reviews. Now I’m trying to reconcile this against her claims of “well received” and “huge sales.” The book had barely been out a year. So there’s an obvious disconnect between what her query letter says and what I’m seeing. I mean, it’s possible there was much gushing, and maybe she sold lots of books at talks and such, but I’m just not seeing it, nor did she make any reference to that possibility. Strike Two.

Platform

But I took one last chance at finding her platform. This could tell me how she promoted her book. A quick google of her name showed diddly squat. Put that together with the low sales and few reviews, and I’m pretty sure this isn’t an active author, and she’s looking to me to take over where she’s been exquisitely challenged.

But here’s the rub; taking on a book that’s already been published is a big responsibility on my part because the book isn’t new. There has to be something that tells me this book will sell well. If the author doesn’t provide it, then what conclusions can I draw from what I see? Strike Three…she was out.

If you’re looking to try to get your book with a mainstream publisher, then help yourself out by thinking like an editor. With all the queries on unpublished works that editors receive, why would an editor choose yours? Being able to defend you and your published work will help bridge the gap and possibly elicit a sale.

However, all that said, I’d be remiss if I didn’t tell you that the chances of a publisher being interested in your already-self-pubbed book is extremely low. Most self-pubbed authors I know start fresh and go to publishers with a brand new book. It may be the publisher will pick up your self-pubbed book, but that book must have something to offer them in terms of marketability.

Your bestest friend is the practice of putting yourself in an editor’s Sorels (I woulda said Manolo Blahniks, but I’m squatting on 7″ of snow). If you can look at your query from an editor’s perspective, it may help you decide whether you’re better off making a clean break by writing a new book, or whether your self pubbed book is really something that would make a mainstream publisher jump on top of her barstool and offer free drinks for everyone.

 


Facts vs. Fiction – Avoid the Lena

December 16, 2014

In the nonfiction genre, a publisher’s job is to be confident that the books they publish are fact, not fiction. This can be a tough nut to crack in cases where the only proof they have is the author’s word. And I don’t want to even address those queries that insist theirs are memoirs, but have been fictionalized. WTF?

Being able to verify facts are the very reason I pass on a number of projects. I’m talking about the “Insider story!! I was there working in the Pentagon!! Explosive information that will blow the lid off America! Must read! A sure bestseller!!!” Unless they can present verified proof, then I’m really not looking for a tax audit and listening devices planted in my Vickie Secrets trouble.

End game is that we don’t wanna be sued. And we certainly don’t want our authors to be sued. Who needs the aggravation? We talk to lawyers, the authors, and their agents because we don’t want to ruin our hard-earned reputation, our author’s reputation, or the reputation of anyone who’s mentioned in the story, through intentional or thoughtless creation. And yes, sometimes the author has ulterior motives that the publisher isn’t aware of, which can be a real buzzkill.

But sometimes publishers are aware…

Which leads me to another Lena Dunham story. Yes, I realize I just blogged about her in another post, but she’s really a one-person wrecking crew. Her screw ups are valuable lessons to writers because she represents the perfect storm where idiots in positions of power are let out of their straight-jackets to run amok and destroy lives.

If Lena’s happy admission of sexually abusing her sister wasn’t enough, she went went for the double slam by discussing her college rape at the hands of a fellow student. She named him Barry, and offered up enough specific details to toss suspicion in one man’s direction…a man named Barry, whose college life mirrored the description in Lena’s tome. Predictably, he got fingered as being the college rapist. and public suspicion grew. Lena knew it. Random House knew it, because the man had been contacting them since the beginning of October. And no one did anything about clearing up the mess, until it reached critical mass. It wasn’t until the second week of December that they finally decided to cut Bary a break and admit this wasn’t the Barry in Lena’s book.

Six weeks this man was left twisting in the wind by the author and Random House.

Dunham finally wrote a statement:

“To be very clear, ‘Barry’ is a pseudonym, not the name of the man who assaulted me, and any resemblance to a person with this name is an unfortunate and surreal coincidence. I am sorry about all he has experienced.”

So it’s all a co-hinkey-dinky that Dunham’s intricately detailed description of her fictional rapist exactly matches the actual student named Barry? And she and Random House did nothing to prevent this from ever happening? I’m utterly gobsmacked at this overreaching stupidity.

The Lenas of the literary world always have an agenda, which is why it’s so important that the publisher is a real grown-up – not only to protect their author from looking like a queen-sized asshat, but also to protect themselves. Where was the editor on this, and why didn’t her bloody red editing pen intersect Lena’s manuscript with a hearty “‘Scuse me, but are you on drugs?”?

As a writer, I understand how easy it is to write with great prejudice, which is why first drafts are a writer’s bestest buddy. But at some point, the pain, anger, or agenda needs to be confronted and banished from the finished product so that the story has the highest degree of legitimacy. Narratives that spew malicious invective are on equal footing to the sixth grader who got dumped on the playground via note-passing because the boy lacked little chestnuts to break up in person. Okay, I was in fifth grade, but I digress…

Memoirs are often cathartic, so I see many manuscripts that are dripping with pain – sometimes to the point of being counterproductive. It’s my job – every editor’s job – to help show the author how to refine and shape their pain into something powerful and sage in order to maximize their story.

It’s also the editor’s job to seek out and question anything that doesn’t look to be true because lives can be destroyed. Know how long it takes to destroy someone’s reputation? About an hour, given our online lives. Authors may not care what kind of impact they make on those they write about, but publishers damn well have to. Do publishers really want to risk shouldering that responsibility?

Lena’s a putz, and life will go on just fine without her asshattery. But Random House…in all their largesse…really has me wondering exactly what the hell is going on over there. How did one book create such a hot mess of ineptitude? Such an infantile, immature decision allowed Lena to drag a man’s reputation through the muck, and they sat by and did nothing.

It’s irresponsible writing and publishing. Both author and publisher should be extremely ashamed. Avoid the Lena.

 

 


If You Wrote It, You Gotta Own It – and So Does Your Publisher

December 12, 2014

I’ve been watching the train wreck that is Lena Dunham and the spanking she’s getting over her book…specifically the issue about sexually abusing her sister. Sexual abuse is abhorrent. Period. So the fact that she writes about it so openly and shamelessly, she had to be prepared for the backlash of disgust.

But no. Instead, she goes on the offensive by having a public hissy fit and insulting those who find her brand of honesty on equal footing with the muck at the bottom of a cesspool. Come on, what did she expect? That people would embrace her sexual abuse of an innocent child by calling her brave and innovative, or whatever goosh that seeps out of the minds of idiots? I remain humbled by the virility of her and her editor’s insanity.

And yes, what on earth was her editor at Random House thinking? At the very least, I would have urged/stood on a desk and screamed that Lena approach this subject with sensitivity and purpose. Analyze the reasons behind revealing this sickening bit of bovine tripe (yes, Pricey, tell us how you really feel), and discuss why it’s so important to once-again humiliate your sister. Is it for redemption? Clarification? An apology? What? The reasons must be just. Anything less, and it’s nothing more than salacious bovine tripe…which is pathetic on any literary level.

Look, we all know that controversial subjects make great news and sell lots of books.

jan-storyI look no further than our own bestselling book, Jan’s Story, by CBS journalist Barry Petersen. Barry’s book contains a very controversial topic, and we discussed it at great length during the editing phase. In fact, I had a really hard time with it and had to be talked down off the ledge a few times by the hubs, who is calm and resourceful to a fault. I came to honor the fact that this particular topic really needed discussing because Alzheimer’s is such a cruel disease and destroys everyone who comes near it. And yes, predictably, we caught some heat for it. But we expected it, and turned the controversy around into fruitful, honest discussion. Those who chose to denigrate were free to do so, but we met the discussion head on, and I remain extremely proud of that.

Fact are that you can’t write about controversial topics and not expect to take heat. First and foremost, you must be prepared how to respond to negative comments in order to turn them into pluses. You DO NOT go on the offensive and commence to insulting your readership. You’ll find yourself crucified. And this is where a publisher needs to employ real-live grown up editors who understand how to head this off at the pass by ensuring you, the author, don’t accidentally make an ass of yourself à la Lena.

Understand that not everyone sees you the way you see you, and that you may come off as a clodpated nerfherder. You and your publisher’s first order of business is to Protect, Justify, and Defend…not Abuse, Spit, and Accuse the reader. Own it, baby. Avoid the Lena.

 


Challenging Ideas Need a Platform

December 11, 2014

If your book challenges traditional thinking, you MUST have the platform to back it up. I’m all for rocking the boat and making people think. That’s the cornerstone of Behler Publications. However, I can’t possibly consider anything based solely on the merits that it challenges traditional al thinking. Ya gotta be able to back it up.

Just because you can happily survive on $12,000 a year doesn’t mean everyone can.

Just because you lost weight eating pistachio shells doesn’t mean everyone else can.

Just because you found true peace living in a tree house doesn’t mean everyone will.

You need to have cred. You need to be a respected expert to advocate and prove your premise – whatever it is – is viable. After all, the world already has enough dreamers and nutters, and that doesn’t offer carte blanche on a marketable book.

Go for the different, but be able to put your platform where your mouth is. Or be prepared for lots of rejections…


Thou Shalt Not Be a Noob

December 9, 2014

I’ve written about noobs over the years – writers who don’t know what they don’t know…and don’t care. There are all kinds of noobish behavior; sending editors nasty grams over being rejected; not researching those they query; writing synopses that don’t cough up the plot…the list is long and depressing. Depressing because all these noobish symptoms can be so easily avoided.

So here’s another one:

One of the most overused sentences in back-cover thriller, mystery synopses: “Nothing is as it seems.” – though I have seen it in other genres as well.

Please, dear writers, this is a throwaway sentence that says nothing because it has zero power. Thrillers and mysteries are, by their nature, meant to mislead and keep the reader guessing whodunit, so stating the obvious is pedestrian.

It’s equally eye-bleach worthy with other genres because you’re telling, not showing…along with being cliché.

If I see this sentence in a query or on the back of a book, I will avoid,  avoid, avoid because it smacks of noobishness. Don’t be a noob.


Queries: Be the Coach Purse

November 20, 2014

It’s a small thing, I suppose, this ranty McRant of mine. I mean, it won’t cure world hunger or lower taxes. But it may…MAY…prevent soulless editors from rolling their eyes. What am I talking about? The maddening manner in which too many authors open their query letters with The Hypothetical Question(s).

  • Have you ever been trimming your toenail cuticles and wondered what it would be like to be confined to a wheelchair? No. Actually, all I’m trying to accomplish is achieving comfy toesie status. I’m shallow that way.
  • Have you ever sat in a bar and wondered what it would be like to dance on the bartop? Um. Yes. I’m equally shallow that way.
  • Have you ever sat in traffic and wondered what it would be like to have a giant skiploader clear out all the cars? Please. I’m from California. Traffic has been elevated to a fine art.

What’s really going on with these hypothetical questions is that you’ve taken me out of your query and into my own inner dialog. You want to avoid this. At. All. Costs.

And it’s simply annoying to boot. Rather than asking me questions that are sure to draw answers infinitely different from your story, simply start your query out with a statement that draws out the set up in one easy peasy slice.

  • While in the throes of trimming his toenail cuticles, Karl sliced too deeply, drawing enough blood to fill a thimble. Damn, he thought, I’ll have to wrap the toe, which will make my shoes tight, which will make me limp all day long. Upon reflection, limping would have been a fair trade-off for what Alice, his wife, had to endure every day. Life in a wheelchair…

See how much more engaging this beginning is than a hypothetical question? The author immediately sets the stage to engage me – soulless editor – to what the story is about. Not only am I getting a bit of thought process from the protagonist, but also his sense of shame for his minor inconvenience, and empathy.

This is how you pull someone into your web…like the adorably tempting Coach purse sitting in the store window. Come to Mama! Conversely, Hypothetical Questions are the icky, gluey seepage that traps victims in, just like a stinkin’ spider so they can bite the crap out of you. Don’t be a stinkin’ spider by taking the easy way out with a Hypothetical Question. This is your time to show your talent. Be the Coach purse.


Follow

Get every new post delivered to your Inbox.

Join 1,270 other followers

%d bloggers like this: