I get that a lot in queries. “Blah, blah, blippity, blah, blah, I have a blog.”
Oh? methinks, well, let’s just take a peeky boo.
What I invariably find that it’s woefully out of date – the most recent blog post being early 2010.
Repeat after me: That is not a blog.
At best, it’s something you felt you had to do because you were getting ready to query and thought you needed an internet presence. It takes a long time to establish a presence, so if you’re going to brag, then have something to actually brag about.
And look, it’s not really about the fact that the blog isn’t current – it’s the overall impression you’re sending out. Your aim is to attract enough interest to where someone will ask for pages. Whenever I see an out of date blog, I think, “Is that the best you can do?”
In short, if your blog isn’t active and current, or is simply one of those chatty things where you talk about lots of nothing, don’t include it in your query. You’ll underwhelm me as much as the time the beagle went car surfing down Main Street wearing nothing more than a sombrero and a smile…after she’d drunk my best tequila.