Taken from a book proposal:
Just before publication I will begin to blog at ( site redacted). This ‘social media’ presence will soon to be expanded to Facebook and Twitter.
I see this kind of thing in promo plans all too often, and I have three little words: You’re. Too. Late.
Social networking takes an amazing amount of time to get running and establish a stronghold of faithful readers. If you wait until your book is released, you’ll be talking to yourself for a long time. This isn’t a case of “If you put it up there, they will come.” Attracting an audience takes a lot of research, time, energy…and planning.
When it comes to a promo plan, editors are the boils on authors’ behinds because we’re the ones responsible for selling your book. And the first question our sales teams ask is, “what’s your author doing to promote? What’s their platform?” They ask because that’s what the genre buyers ask. Now how excited are they going to be if I say, “Wellll…they’re planning on blogging, Tweeting, and FaceBooking. No, no, they haven’t done it yet, but they will at some future date.” I’ll get laughed out of my zip code – and rightly so.
Rarely does an author have a successful blog that surrounds only their book because there are just so many things to discuss. After a while, the blog runs out of steam. Of course there are exceptions.
Take Donna Ballman’s blog, for instance. She wrote the award-winning The Writer’s Guide to the Courtroom: Let’s Quill All the Lawyers. Her blog offers writers a fascinating banquet of how one can use the law to enhance and improve their plots. So in this application, it makes perfect sense to maintain a blog about the book. On the other hand, how much mileage can a novelist get out of a blog when all they have to talk about is their book?
The internet is a vast, faceless beast, and it’s very hard to find hard footing without having a clear intent on how you’re going to make your mark. So if your book proposal or promo plan includes the infamous, “I’m planning a blog/website,” just know that you’re underwhelming the editor who’s reading your work.
My advice? Plan ahead. Way ahead.