You’ve had it happen to you a million times, and you’d love to know whom to kill. Right? You open up your email, check your inbox, and there it is. Yet another SPAM about some person’s new book, resplendent with big colorful catch phrases like “Brilliant!” “Fabulous!” blah, blah, blah. And more often, it’s by an author who self-pubbed or went with a vanity press. Oh, and it usually includes an invitation to the author’s book signing.
Sure, I’d love to go…and bring some eggs and overripe tomatoes. I’d sit at the back of the room, and the minute the author steps up, I’d unleash my culinary bounty while screeching, “That’s for being an idiot.”
Seems harsh, right? Calling someone an idiot? But in this case, I feel justified in my irritation. I know, I can simply delete the email and move on…and I do. But what gets my Vickie Secrets in a wad is the abject cluelessness of authors who engage in this type of “publicity.” Book spamming is like hitting your book with a healthy spurtz of bug spray – guaranteed to repel all readers.
This is not effective publicity – it’s vanity publishing’s second cousin. Don’t buy into this or engage in it. If you do, bring a raincoat and umbrella to your book signing because you just might be wearing someone’s farm goods.