Many of the queries that drop into my inbox talk about the lovely awards they’ve won. It feels awesome to have your work sporting a gold medal. Sometimes there’s an added bonus of having an agent or editor take a look at the winner with the idea of representation or publication. Woot!! You stand out as being a talented writer, and that should give you confidence in your talents. But you’ve only just begun the journey. The biggest hurdle is whether your story is marketable.
I’ve been on many judging panels over the years, and I’ve never seen anything in any of the judging guidelines about marketability…which is the cornerstone of the publishing industry. I’ve put my little gold stamp of approval on many entrees, knowing full well they would be very tough to sell. Which sucks stale Twinkie cream.
Many of these stories (since I’m Memoir/Biography) focus on overcoming/dealing with devastating diseases/addiction/life changes…the list goes on forever. The problem is that these stories have been done to death, and there’s often nothing unique in these stories to set them apart from what’s already on store shelves. So unless the author has a huge platform that can gather national attention, that award winner could gather dust.
Many look at writing awards as helping to establish a platform, and this is worrisome. See, readers, on average, don’t follow writing awards. They look for content and a great plot…and maybe a really cool cover. With the gajillions of books on the marketplace, a writing competition win isn’t enough to help a book swim upstream because readers have a huge amount of reading options. A publisher can advertise, screech from bartops, hire airplanes to lug banners, and thrust free copies into hands of anyone with a heartbeat…and they still may not sell. It’s a crapshoot, which is why publishers are very choosy about the projects they accept for publication. Which takes us right back to, “Can I market this book?”
I still think writing competitions are cool, and I think it does a lot of good for a writer’s self-esteem to win one. But don’t rest on your laurels. Ask yourself if your book is marketable. And the only way to know that is to be keenly aware of your competition.