About Those Log Lines…

November 5, 2014

big-Mouth

Whenever I talk to authors at conferences, they seem to be all about delivering their log lines, which is fine because time is short, and they only have mere nanoseconds to tell me the concept of their books. It’s an invite for me to say, “Tell me more.” I’m usually rushing down the hallway to a meeting, seminar, or pitch sessions, so brevity is much appreciated.

However, a log line isn’t your pitch – it’s a concept – so these aren’t helpful in a query letter. For that, you need to lead with your story’s plot.

If you lead with this:

Log Line: “Newly free from the rat race, Twist McPherson becomes the reluctant publisher to five saucy ladies in their seventies and an internationally famous legal thriller writer with a nasty case of writer’s block and urgent desire for anonymity.”

An agent may do the literary equivalent of hanging up on you and stop reading after one sentence. Yah. It happens. A. Lot.

If you want them to keep reading, just jump right in and belch out the plot:

Twist McPherson, on permanent hiatus from the rat race, moves to Palm Springs and sets about writing the Great American Novel. Her timing couldn’t be worse; the sour economy has publishers signing only the big blockbusters, like world class author Jack Crawford and his courtroom dramas. After one too many Harvey Wallbangers with her best friend Roz, Twist agrees to dust off her advertising talents and create her own publishing company.

During her weekly Mah Jong game with a group of saucy ladies, all in their 70s, Twist casually mentions her publishing plans. Before she can eat the olive out of her martini, Dirty Little Secrets, LLC is born, and Twist has a stable of five new writers who, under nom de plumes, have spent the past three years writing some of the hottest, yet refined erotica to hit the electronic bookshelves. As southern belle, Lucinda Du Pont, drawls over tea spiked with Jack Daniel’s, “Smut sells, dear.”

In the midst of cover designs and distribution, Twist—so named for her metaphorical gifts of rearranging the male anatomy during tough business negotiations—meets the mighty Jack Crawford, newly arrived to the desert to finish his faltering tenth book and meet his thrice-past-due deadline. He absolves his writer’s block by writing for Twist under the name Marcella de la Prentiss.

It wouldn’t have been so bad had Chicago Times book reviewer Carl Beckenham not smelled a story in the young new publisher who blasted onto the scene with her classy advertisements and sophisticated promotion. But Snarlin’ Carl’s nose for a hot story has him digging deeper into Twist’s business to find out the identity of her writers, which threatens Jack’s career and the ladies’ dirty little secrets.

It may seem a small thing, but I know many in the business who will stop after the first sentence. If that first sentence is cliché, the person reading it will roll their eyes in your general direction. And that’s the thing with log lines; they can be quite cliché, and that’s okay…so are lots of movie log lines. However, your job is to tell the acquiring editor or agent what your book is about, and a log line only offers up the overall scheme. Big difference.

Save the log line for racing down hallways with errant editors and your neighbor, who you really haven’t forgiven for borrowing your weed whacker and never returning it.


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