Challenging Ideas Need a Platform

If your book challenges traditional thinking, you MUST have the platform to back it up. I’m all for rocking the boat and making people think. That’s the cornerstone of Behler Publications. However, I can’t possibly consider anything based solely on the merits that it challenges traditional al thinking. Ya gotta be able to back it up.

Just because you can happily survive on $12,000 a year doesn’t mean everyone can.

Just because you lost weight eating pistachio shells doesn’t mean everyone else can.

Just because you found true peace living in a tree house doesn’t mean everyone will.

You need to have cred. You need to be a respected expert to advocate and prove your premise – whatever it is – is viable. After all, the world already has enough dreamers and nutters, and that doesn’t offer carte blanche on a marketable book.

Go for the different, but be able to put your platform where your mouth is. Or be prepared for lots of rejections…

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