It should be a no-brainer that anyone looking to pitch their story would do so in a mindful manner that would ensure they’re dealing with people who would be interested in their story. For instance, romance publishers will hardly be fascinated with a fantasy (unless said fantasy included some heavy breathing and talk of penetration). Likewise, horror publishers will give memoir a huge pass.
Okay, these are the “duh, Pricey” examples; others are a bit more subtle. For example, we publish memoir/biography/self help, but that doesn’t mean all types of memoir/biography/self help books will scratch our itch. If you have a sweeping Forrest Gump type memoir that encompasses someone’s life and all the happenings that take place over a twenty-five year span, it isn’t for us. We don’t do that.
Sure, I talk about what we’re looking for in our guidelines, but many authors see “Memoir” and stop thinking, and begin sending. Once I get it, I’ll immediately send them a rejection letter – which sucks stale Twinkie cream. It’s a rejection letter that didn’t have to happen if the author had simply done one thing…looked at our list of books. It’s called narrowing the field.
Agents have a much broader gauge of genre with what they represent. They’ll take all memoir/biography, or all fantasy and romance. They don’t narrow the field because they sell to a wide range of editors. Publishers, on the other hand, specialize. At least the smaller independent houses do, because that’s their expertise. They become known for it. If you’re looking for personal journeys, I’m your gal. If you have a saga, then someone else can better fit the bill.
If you’re ever in a quandry about whether a publisher is right for your work, simply go over to see what they’ve pubbed. Read the synopses. That way, you’ll get a better feel for who they are. Take a look at the description of what they’re looking for. Yes, this all takes time, but isn’t it better to query those who publish the exact kinds of books like the one you’ve written?
Work smart and hit a home run!