The Great Oversell-Don’t Be a Toothpaste Commercial

Is there anything more irritating than toothpaste commercials that cheerfully tell you their product will brighten your teeth, give you fresh breath, and make you a chick/dude magnet, only to find out that the product didn’t brighten your teeth, your breath was only mildly enhanced, and that hot dude you’d been oogling threatened to blast you with pepper spray?

Welcome to my world of book proposals. Agents and authors are obviously eager to sell their manuscripts, so the proposals are normally filled with glowy, cheery stuff about how amazing the author is, how HUGE their platform is, and all the wonderful people they have on board to enhance marketing and promotion.

Many times the proposal lives up to the hype, and sales slide out the door, and everyone jumps for joy…and even The Rescue Beagles dance a jig.

But just as many times, the proposal is more like the toothpaste commercial, and all those glowy things that made my sales teams and me slobber like bassethounds end up not going anywhere…be it the PR team that was hired (but I never heard from them), or the established speech tour that was planned (but never happened). As a result, I’ve learned to take proposals with a grain of salt, because I’m the one left holding the financial bag.

If you’re writing a book proposal, be honest. If your promo plan looks lean, that means you need to work on your preparation. Don’t make stuff up. Remember, you’re looking to be a benefit to your publisher, not a risk. When you’re a benefit to your publisher, there is nothing they won’t reasonably do for you. When you’re a risk, editors want to cry and eat way too much chocolate.

Don’t oversell yourself. Don’t be a toothpaste commercial.

 

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