Hang on to Summer and Get Your Freebie e-books!

August 13, 2013

free stuffOkay, so here’s the deal; this is the last hurrah before the kiddies start school and summer officially ends. Let’s make summer last a bit longer by hitting the beach, hiking in the mountains, and reading a fabulous book.

To help feed that cry for fun, we’re giving away freebie e-books to the first 15 readers. I’m offering a selection from our backlist  because they rock. You may only choose one book. Be sure to put which title you want in the Subject line.

Example: Free e-book: The War of the Rosens.

Email me at lynn-at-behlerpublications-dot-com

Charting the Unknown (memoir) – Have you ever dreamed of chucking it all and doing something you’ve always dreamed of doing? Like living on that tropical island? Well, Kim Petersen and her husband did it. They tossed it all aside to live on a gorgeous boat and sail the world with their two teenagers – and in the process, learned valuable lessons about fear and love…and laughing like a foolio.

Nothing Short of Joy (memoir) – Julie Genovese is about the most infectiously happy people I know. This beautiful woman always has a smile on her face and a song in her heart. But she wasn’t born that way. She had to work to overcome a childhood of taunts and physical pain to reach a point of sheer joy, love, and happiness.

KTLA’s News at Ten: Sixty Years With Stan Chambers (memoir) – If you live in Los Angeles, or anywhere in Southern California, then you know Stan Chambers. He has long been an L.A. news icon and one of the business’s nicest guys. He was able to get breaking news stories because people trusted him. That included the story heard ’round the world – the Rodney King beating…and many others.

Dr. Zastro (fiction) – This novel is just plain lovely. A historical love story that still makes my heart swell whenever I read it. In fact, I’ve read it so many times, my Kindle app on my tablet is threatening to explode. Le sigh…

The War of the Rosens (fiction) – Is there any more endearing character than little Emma Rosen? Personally, I don’t think so. She’s a bright spot in a dysfunctional family, whose honest, pure questions about the world around her eventually heal everyone she touches. Love, love, love this book.

Donovan’s Paradigm (fiction) – Um…ok, gotta come clean and admit this is my book. Two very lively surgeons are at odds with each other due to their beliefs about medicine, and their fireworks threaten to rip apart the sanctity of the surgical ward, and their own lives. Geez, that sounds really Harlequin-ish, doesn’t it? It isn’t. If you’re looking for sex, forget it. If you’re looking for delicious, thought-provoking characters who make you think about whether your doctor’s beliefs impact the way they treat you, then this be for you.

Promo schmomo

September 19, 2008

The bane of nearly every author is figuring out the promotional relevancy and viability of their manuscripts. Would it make you feel any better to know that we all wear wigs because we’ve pulled our hair out over the same issues? After all, a book can be sheer brilliance but without proper promotion, it’ll gather dust in someone’s warehouse. That’s why we take it so seriously.

When someone asks for a promo plan, what they’re asking for is the hook(s) – those one or two elements that can be pulled out and exploited by a publicist, sales team, advertising, reviews, etc. Who is the specific audience, and how do you, the author, think you can best reach them?

Don’t think it’s not important. Our distributor gets 100 copies of each book so the sales teams can go out and pitch the new title. They use that hook to reel in the genre buyers.

Here are some examples of what they say:
The War of the Rosens details the lives of an eccentric Jewish family in the Bronx who are forced to face the limitations and complexities of love and faith, and has ten-year-old Emma Rosen questioning whether her volatile family makes them ‘bad Jews.’”

Wheeling the Deal is a tip of the hat to a fast-talking, Hollywood entrepreneur/idea man the man who turned his back on the notion of ‘I can’t.’ by creating one of the largest independent post production shops in Hollywood by selling his father’s music to television and movie studios.”

After the pitch sessions, the first question the genre buyers always ask is, “What is the author doing promotion-wise?” If the salesman replies, “Um, sitting home knitting toilet paper doilies,” then guess what? No sale.

For The War of the Rosens, the author was very active with the New York Jewish community, so it got a very big push there and spread out due to its tender humor and amazing characters.

For Wheeling, the author is attracting the disabled community, and is spreading out due to its inspirational message and brilliant writing.

In each of those cases, there is a definable audience that we can put into our Rolodex. And that is exactly what we’re looking for when we ask for your promo ideas. So be a good Girl Scout and be prepared, ‘cause if we like your work, we’re gonna ask.

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