Ok, so I have to tell you about my wild week. I awoke to my beautiful author, Melissa Haynes, telling me about Jimmy Fallon’s show Tuesday night and his segment about THE 10 TITLES NOT TO READ. WTF, sez I. Well, guess who was #1? LEARNING TO PLAY WITH A LION’S TESTICLES.
Ok, a little about the title. We made a very conscious decision with this title – even after long barky discussions with our distributor about changing it. They were afraid we may offend someone. Huh? This coming from the same fabo distributor who distributes GO THE FUCK TO SLEEP? Hello? Long story short, I held my ground because it’s the very heart and soul of the book. and it’s a South African saying that means to take foolhardy chances. And hey, isn’t better to take foolhardy chances than to take no chances at all?
Ok, so that’s exactly what we did here. Talk about playing with a lion’s testicles…
So now we have Jimmy Fallon mentioning the #1 title to millions of viewers. Holy sweetbreads. Can we make lemonade out of this? Well, I guess I shouldn’t have worried. The book apparently sold out on Amazon/ Canada, and Amazon/US. Melissa’s blog blew up and she’s inundated with people emailing her to say how fabulous it is.
Our site has blown up as well, with LEARNING TO PLAY WITH A LION’S TESTICLES being the #1 search. Additionally, Becky Mushko’s Peevish Pen site blew up with her review of Melissa’s book. So lotsa people have inquiring minds…
So I contacted the producers on Jimmy Fallon Show with a very tongue in cheek email about how we all had a huge giggle over it all, and prompted all sorts of attention, and that it only seemed fitting to have our author (who is freaking drop dead gorgeous) on the show to redeem herself. I explained the title’s origin and how it was obvious that everyone connected with the show had mastered the art of playing with a lion’s testicles, given the popularity of the show.
The show’s booking agent contacted me and said my email was one of the most entertaining of the day, and we’re now in discussions about having her on the show! OMG. Holy pickle livers!
So here’s the segment in all its glory. I can’t help but wince a bit because Melissa’s book is so amazing. But at the end of the day, you have to be able to laugh because life is too short to get your Vickie Secrets in a twist. That said, I hope we kick ass with this.
Let this be a lesson to all you wonderful authors out there – life is stranger than fiction, and you have to be ready to ride the big wave. Yes yes, I’m mixing metaphors. So sue me. Or better yet, send my name to Jimmy Fallon…
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